Privacy Policy

Last updated: January 2026

maternityvoices.org.uk ("we", "us", or "our") operates a website providing information, reviews, and affiliate links relating to online crypto casinos. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

We may collect the following types of information when you use our website:

• Contact details: such as your name and email address, if you contact us directly or subscribe to a newsletter.
• IP address: collected automatically for security, analytics, and fraud prevention purposes.
• Cookies and similar technologies: small data files stored on your device (see our Cookie Policy section below).
• Usage data: including pages visited, time spent on the site, browser type, device information, referring URLs, and click behaviour on affiliate links.

We do not knowingly collect personal data from anyone under the age of 18. Our content relates to gambling services intended only for adults aged 18 or over in Great Britain.

How We Use Information

We use the information we collect for the following purposes:

• Analytics: to understand how visitors use our website and to measure traffic and engagement.
• Affiliate tracking: to record referrals to third-party casino operators so that we can receive commission. This typically involves anonymised or pseudonymised identifiers rather than directly identifying information.
• Site improvement: to diagnose technical issues, enhance content, and improve the user experience.
• Legal compliance and security: to protect our website, prevent fraud, and comply with legal obligations.

We rely on legitimate interests (for analytics, site improvement, and affiliate tracking) and, where required, your consent (for non-essential cookies and marketing communications) as our lawful bases for processing.

Cookie Policy

Our website uses the following types of cookies:

• Strictly necessary cookies: required for the basic operation and security of the website.
• Analytics cookies: used to collect aggregated statistics about how visitors use the site (e.g., Google Analytics).
• Affiliate/tracking cookies: used to attribute referrals when you click links to third-party casino websites.
• Preference cookies: used to remember your settings and choices.

Opt-out options: Non-essential cookies are only set with your consent. You can manage or withdraw your consent at any time via our cookie banner or settings tool. You can also block or delete cookies through your browser settings; please note that some parts of the site may not function correctly if cookies are disabled. To opt out of Google Analytics, you may install the Google Analytics opt-out browser add-on.

Third-Party Links

Our website contains links to third-party websites, including online casinos, crypto casino operators, and other affiliate partners. When you click these links and leave our site, your personal data will be processed by those third parties in accordance with their own privacy policies. We do not control, and are not responsible for, the privacy practices, content, or security of third-party websites. We encourage you to read the privacy policy of every website you visit before providing any personal information or gambling.

Your Rights

Under the UK GDPR, you have the following rights in relation to your personal data:

• The right of access to the personal data we hold about you.
• The right to rectification of inaccurate or incomplete data.
• The right to erasure ("the right to be forgotten") in certain circumstances.
• The right to restrict or object to processing, including processing based on legitimate interests.
• The right to data portability.
• The right to withdraw consent at any time where processing is based on consent (e.g., cookies or marketing).
• The right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

We do not sell personal data. If you are accessing this site from outside the UK (for example, the EEA under the EU GDPR, or California under the CCPA/CPRA), you may have additional rights under your local laws, and we will honour applicable requests. To exercise any of your rights, please contact us using the details below.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy:

• Analytics and usage data: retained for up to 26 months in aggregated or anonymised form where possible.
• Contact enquiries: retained for up to 12 months after the matter is resolved.
• Cookie data: retained in accordance with the expiry periods of each cookie, typically no longer than 24 months.

Once data is no longer required, it is securely deleted or anonymised, unless we are required by law to retain it for longer.

Contact Us

If you have any questions about this Privacy Policy, or wish to exercise your data protection rights, please contact us at:

Email: privacy@maternityvoices.org.uk
Website: maternityvoices.org.uk

Please gamble responsibly. If you are affected by problem gambling, support is available at GambleAware and GamStop.